Work with me

Hire me for your team, or bring me in for a project.

Either way, I start by finding the real problem. Then I get the right people behind it, and build something that keeps working long after I've moved on.

For hiring teams

Head of Design · Design Lead

I'm looking for a role where design has a seat at the strategy table, or needs someone to earn it.

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What I bring

Eight years as the senior design voice across three ecommerce businesses
0-to-1 products like TARA, and large-scale redesigns with measurable outcomes
Design systems, research practice and DesignOps built to outlast me
Credibility with luxury maisons, product heads and engineering alike
A team leader who grows designers, and 138 mentoring sessions outside work

Where I do my best work

Problems with no benchmark to copy
Categories where emotion drives the decision: luxury, beauty, lifestyle, AI-assisted commerce
Leadership that wants design to shape the strategy, not just decorate it
Remote, or relocation for the right team

For founders & leaders

Consulting, for businesses that want to grow without losing their soul.

I take on a small number of engagements at a time, so each one gets real attention.

Experience audit

A senior outside view of your product, set against what your customers actually feel. You get a prioritised map of where trust, clarity and emotion are leaking.

2–3 weeks

Research-led strategy sprint

Depth interviews, synthesis with your team in the room, and a rewritten brief: the one underneath the one you started with.

4–6 weeks

Design org & system setup

Design systems, research practice and rituals that let a small team work like a larger one, and keep quality steady as you scale.

Ongoing

Fractional design leadership

Hands-on direction for teams that need a Head of Design's judgement before they need a full-time hire.

Retainer

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