Journal
Observations, connected.
I take experiences apart for a living, even off the clock: a hotel lobby, a checkout flow, a label on a bottle. This is where I write down what they teach, in essays, breakdowns, and sometimes voice notes or video.
Latest, pinned to the board
Document to scale, not just to ship
Research of real depth is an organisational asset. Most teams treat it like a receipt.
Read the essay · 5 min →What hotel lobbies teach digital onboarding
Arrival, welcome and orientation, and what apps get wrong about all three.
Why the best checkout flows feel effortless
It isn't fewer steps. It's fewer doubts.
Earlier entries
As new posts are pinned above, older ones move down here.
Nothing on this topic yet. It's on the list.